The Primal Professional has rebranded to Chronology.

Professional Appearance. Postural Alignment.

Stand with Confidence & Comfort in Chronology Shoes.


Buy Chronology with Confidence.

Our Shoes are the Highest Intersection of Style and Comfort.

In 2010, I was a corporate accountant who got really into fitness. In 2010, I felt like my health goals and my career goals were in conflict. In 2010, I started asking, " What defines a dress shoe? What defines a healthy shoe? And how do we reconcile these vast differences?" Since 2010, we've come up with 20+ features and benefits that make our shoes the Highest Intersection of Style and Comfort.


Testimonial by: Chris Kresser, Acupuncturist, NY Times Bestselling Author, Berkeley, CA

" As soon as I put them on, I knew I was going to like them. You know how most dress shoes are pretty uncomfortable until you break them in? Not the case with these—they felt great right from the start. It was honestly a little disorienting, because I don’t associate dress shoes with comfort at all, and these Primal Professionals were really easy to wear. " (full review on


Professionals in your industry love Chronology shoes.



The Best Barefoot Dress Shoes: Vivobarefoot Lisbon vs Chronology Fer

April 18, 2016

What is the best zero-drop, minimalist, barefoot, Primal, Paleo, thin, flexible, ergonomic, and wide toebox dress shoe? That you can wear to interviews, work, the office, weddings, funerals, and other formal events?

The Vivobarefoot Lisbon vs the Chronology Fer. This is the ultimate showdown.

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Research Notes: Soft Star Shoes Hawthorne

April 06, 2016

Quite possibly the most minimalist boots on the planet.


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We're Giving 1% (of Sales) for the Planet

April 01, 2016

Today, Chronology officially joins ~1,200 eco-conscious businesses as a member of One Percent for the Planet (1FTP).


What is 1FTP?

1FTP is a network of businesses that pledge 1% of their sales to nonprofits. Specifically, nonprofits that are protecting, restoring, and improving the planet we all live in. 

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v1, v2, v3.1, v3.2? A Comparison of Our Oxford Versions

March 10, 2016

With the release of v3.1 and v3.2, it was time to update our comparison chart! Does anything need clarification? Drop a comment!

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