Our Shoes are the Highest Intersection of Style and Comfort.
In 2010, I was a corporate accountant who got really into fitness. In 2010, I felt like my health goals and my career goals were in conflict. In 2010, I started asking, " What defines a dress shoe? What defines a healthy shoe? And how do we reconcile these vast differences?" Since 2010, we've come up with 20+ features and benefits that make our shoes the Highest Intersection of Style and Comfort.LEARN MORE
We have 20+ features and benefits that make our shoes the Highest Intersection of Style and Comfort, and you can learn about them all here.
" As soon as I put them on, I knew I was going to like them. You know how most dress shoes are pretty uncomfortable until you break them in? Not the case with these—they felt great right from the start. It was honestly a little disorienting, because I don’t associate dress shoes with comfort at all, and these Primal Professionals were really easy to wear. " (full review on ChrisKresser.com)
" It is so nice to finally have a pair of minimal dress shoes that actually look like dress shoes. They are so comfortable it will be hard to follow the company's advice to avoid exercising in them, but I'll do my best. If you like minimal footwear, but have to wear dress shoes, there is nothing else like these on the market. I give Chronology my highest recommendation. "
Exploring my feet carefully, I noticed how lightweight they are. Then I remark that they were perfect for my professional environment, nobody will ever notice them. I work in an Italian financial institution and Style, with a big S, matters with Italians, trust me. My wife told me, "They are really nice and perfect." I totally agree with her...I mean these shoes are great, I love them and I have already had several compliments about them (from people who don't know anything about barefoot, so true aesthetic compliments). (full review in French on FivePointsClub)
The Perfect Boots for Light Hiking (or Heavy Dancing) in the Cold.Read More
We tend to think that our emotions dictate our body language and our facial expressions, but there is strong evidence that it works both ways. Some of the best examples are how holding "power poses" can increase confidence and reduce stress. Or, how smiling can make you happy. The opposite is true is well. Holding a closed-off, spine slumped, and shoulders slouched pose can decrease confidence. Frowning can make you unhappy.Read More
What I loved about doing this interview was how much we got to dive into design details. I put a lot of thought into every part of the shoe, and it's very rewarding when someone not only notices but appreciates it to the level that Anthony does.Read More
I like mixing things up to create new things, or what James Altucher calls "idea sex." My barefoot dress shoe, Chronology? That's some sweet, sweet, idea sex. And James Burnette's "Survival with a Punk Attitude"? Yea, hardcore idea sex. James and Mike are hilarious and this was a fun show to be on.Read More