The Primal Professional has rebranded to Chronology.

Professional Appearance. Postural Alignment.

Stand with Confidence & Comfort in Chronology Shoes.

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Buy Chronology with Confidence.

Our Shoes are the Highest Intersection of Strength and Style.

In 2010, I was a corporate accountant who got really into fitness. In 2010, I felt like my fitness goals and my career goals were in conflict. In 2010, I started asking, " What defines a dress shoe? What defines a fitness shoe? And how do we reconcile these vast differences?" Since 2010, we've come up with 20+ features and benefits that make our shoes the Highest Intersection of Strength and Style.

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We have 20+ features and benefits that make our shoes the Highest Intersection of Strength and Style, and you can learn about them all here. But let me start by telling you about our most defining: The Patented Hollow Heel.

A Raised Heel...

 ...is pretty terrible for your body. Your body is made to move through a wide range of motion. When you put a raised heel under your foot, it traps you to a narrow range of motion, and that's when bad things start to happen. You make unnatural adjustments to stay upright, and everything gets thrown off alignment. Our calves and achilles tendons shorten and tighten. A raised heel is often the cause of foot pain, ankle pain, knee pain, back pain, and even shoulder and neck pain.


But No Heel...

Looks funny. This is the Vivobarefoot Lisbon. After us, I think Vivobarefoot makes the best barefoot dress shoes, and their Lisbon model is the dressiest of their collection. Still, there's something "off" about it, no? And I realized...


The look of a heel is essential.

This is the Fifth Avenue, by Allen Edmonds. These shoes are made in Wisconsin by a company that's been doing their thing for a long time (since 1922). Take a look at the shoe as a whole. The heel adds a lot of "dressiness", doesn't it?


  

Our Patented Hollow Heel...

...is the Defining Feature of our product. With our Patented Hollow Heel design, we are able to provide the wearer a flat outsole, while showing everyone else the look of a heel. It's the best of both worlds.


An X-Ray of Our Shoes

Where the foot appears to be, is NOT where the foot actually is.
 

Think That's Cool?

We have 20+ features and benefits that make our shoes the Highest Intersection of Strength and Style, and you can learn about them all here.

Professionals in Your Industry Love Chronology Shoes.

SEE REAL TESTIMONIALS

News

The Latest Samples & Getting Prior Version Shoes Now

June 22, 2017

The Bad & Good of the latest samples. Plus, pre-order customers might be able to get a prior version shoe now.

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Moving Forward in Mexico

May 19, 2017

In this newsletter, I'll go into:
#1 Shoe Samples
#2 Moving Lasts to Mexico
#3 Remaking Outsole Molds & Outsoles in Mexico
#4 Moving Forward
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"Everything's Better in Mexico!"

April 20, 2017

It's insane how 2 months of R&D in Mexico yielded way more than 2 years of R&D in the USA...

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Oxford Redesign in Version 4?

March 19, 2017

Our Oxfords are getting a major facelift in the upcoming production run.
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