It's insane how 2 months of R&D in Mexico yielded way more than 2 years of R&D in the USA...

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Our Oxfords are getting a major facelift in the upcoming production run.
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Mexico Footwear Agency and the 2 shoemakers have been examining my shoes left, right, up, down, inside and out.

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The Perfect Boots for Light Hiking (or Heavy Dancing) in the Cold.

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What I loved about doing this interview was how much we got to dive into design details. I put a lot of thought into every part of the shoe, and it's very rewarding when someone not only notices but appreciates it to the level that Anthony does.

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 I like mixing things up to create new things, or what James Altucher calls "idea sex." My barefoot dress shoe, Chronology? That's some sweet, sweet, idea sex. And James Burnette's "Survival with a Punk Attitude"? Yea, hardcore idea sex. James and Mike are hilarious and this was a fun show to be on.

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YIELD stands for Young, Innovative, Entrepreneurial, Leadership and Direction. You can click the play symbol below to start listening, or find it on iTunes, Stitcher, and SoundCloud.

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What is the best zero-drop, minimalist, barefoot, Primal, Paleo, thin, flexible, ergonomic, and wide toebox dress shoe? That you can wear to interviews, work, the office, weddings, funerals, and other formal events?

The Vivobarefoot Lisbon vs the Chronology Fer. This is the ultimate showdown.

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Quite possibly the most minimalist boots on the planet.

 

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Today, Chronology officially joins ~1,200 eco-conscious businesses as a member of One Percent for the Planet (1FTP).

 

What is 1FTP?

1FTP is a network of businesses that pledge 1% of their sales to nonprofits. Specifically, nonprofits that are protecting, restoring, and improving the planet we all live in. 

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