Newsletter--News from Production, Good and Bad


Hi Primal People,

The good news is that the Primal Professional will be lined 100% with full-grain leather, rather than the fabric you saw in the pictures. #Swag.

Now, the bad news. When we last wrote, we were grading up our last sizes and seeking testers to evaluate fit. Soon after, I received this message:

The factory had a very hard time lasting the larger sizes. The last is so wide in the forepart that it does not fit into our lasting machines. This is a big red flag. We have been lasting cement constructed shoes for over 50 years and have never had this difficult a time. I am very anxious to see how they fit. I hope we hear that they are way too wide. If not we may have a real problem. I am hoping that a mistake was made in the grading to these larger sizes of the lasts. If not I don’t think we will be able to make shoes with them.

It hit me like a baseball bat. A baseball bat made of gluten. Ironically, we were all hoping a mistake was made.

So far, we've heard back from our 12W tester, our friends at Technically Running who know minimalist shoes and proper office attire. He agreed that it was too wide. Our 14W is being worn right now, and the 10W is in transit, so we're anxiously waiting.

What does this all mean going forward? They've identified the widest last bottom they could make, and will be grading down from there. They plan on keeping the same circumference over the toes, so however much width is decreased, height will be increased. Keeping the same circumference also means that we can still use the same uppers that they've painstakingly crafted. I believe my toes (or my preferences) are pretty wide, even by barefooter standards. I had to go with custom  Luna Sandals because my toes spill over the edge of the pre-cuts, and in choosing  Lemings, which are quite possibly the widest, most comfortable shoes out there right now, I still chose a size 8 rather than a 7. In the end, this shoe will have to pass the strict standards of our testers. I will make sure the true spirit of these shoes is not compromised over a manufacturing issue.

Arrangements have already been made to expedite next steps, e.g. having all the uppers ready to go as soon as the lasts arrive, and making a 3rd shoe so it can be sent to outsole production as soon as testers approve. All told, this bump in the road will set us back one more month. I spent the last week tossing and turning over this issue. I know that, by making a shoe unlike any other, really the first of its kind, there will be issues. But still, it frustrates me to keep you guys waiting any longer. I thank you all for your continued patience and support.

Lastly, I will be collecting the various messages and posts on facebook from you guys (names trimmed for anonymity) to show my manufacturers the exploding interest in these shoes, despite zero marketing since year. The sooner they get things done, the sooner they can earn your business, and all of us stand to benefit. If there's something you'd like to add, just hit reply.

Best Regards,


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Mountain Chang
Mountain Chang


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