Quite possibly the most minimalist boots on the planet.
Today, Chronology officially joins ~1,200 eco-conscious businesses as a member of One Percent for the Planet (1FTP).
What is 1FTP?
1FTP is a network of businesses that pledge 1% of their sales to nonprofits. Specifically, nonprofits that are protecting, restoring, and improving the planet we all live in.Read More
With the release of v3.1 and v3.2, it was time to update our comparison chart! Does anything need clarification? Drop a comment!Read More
I recently came across a few great shoes that may influence how I design my own. Since you guys enjoyed my newsletters on boot development so much (here's one), I decided to share my thoughts on these shoes, which will shine a light on how our own products might change as I learn from my peers. I also enjoy sharing products that I love, with you.Read More
Do you have low-volume feet? As in, do you find yourself lacing your shoes as tight as the shoes can go (see photo above)? I have some pairs from a test run that have a tighter instep, READY TO SHIP!Read More
We just got the first half of our order for Version 3.2 Black Oxfords. It's only half because there were some production issues, and some shoes had to be scrapped...Unfortunate, but not surprising. I'm just so glad and relieved that shoes are finally being made and shipped.Read More
Originally, our shoes were made with a stock leather from Seidel Tannery in Milwaukee. The shoe uppers were cut and sewn in-house by Weinbrenner. For Version 3 of our shoes, in our Quest for Quality, I decided to take a look abroad. Weinbrenner was exploring working with a new tannery and uppermaker located in the Dominican Republic.
the Primal Professional is now Chronology. Why did we change names? The Primal Professional is too long. At 7 syllables and 21 letters long, it was a mouthful to say, and took a good second to write. Why Chronology? The discussion for a new name happened between Cherry and me during a long drive. As we bounced around ideas for a new name, the concept of Time kept coming up: Timeless style.Read More
Want to see what we've completed, what remains, and their ETA? This spreadsheet provides a continuously updated timeline. I originally made this spreadsheet for myself to track and plan our production. I realized it was also a great way to keep you guys informed. As of this posting, our upper supplier is cutting and sewing uppers for our test run of the V3 Oxfords in Black.Read More