I recently came across a few great shoes that may influence how I design my own. Since you guys enjoyed my newsletters on boot development so much (here's one), I decided to share my thoughts on these shoes, which will shine a light on how our own products might change as I learn from my peers. I also enjoy sharing products that I love, with you.

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Do you have low-volume feet? As in, do you find yourself lacing your shoes as tight as the shoes can go (see photo above)? I have some pairs from a test run that have a tighter instep, READY TO SHIP!

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Changing Shoemakers

February 20, 2016

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After we complete this order of version 3 oxfords, we will be parting ways with Weinbrenner Shoe Company as our shoemaker... I’ve found an agency and factory that I’m really excited to work with: Modern Vice.

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Starting to Ship V3

February 20, 2016

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We just got the first half of our order for Version 3.2 Black Oxfords. It's only half because there were some production issues, and some shoes had to be scrapped...Unfortunate, but not surprising. I'm just so glad and relieved that shoes are finally being made and shipped.

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Originally, our shoes were made with a stock leather from Seidel Tannery in Milwaukee. The shoe uppers were cut and sewn in-house by Weinbrenner. For Version 3 of our shoes, in our Quest for Quality, I decided to take a look abroad. Weinbrenner was exploring working with a new tannery and uppermaker located in the Dominican Republic. 

 

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the Primal Professional is now Chronology. Why did we change names? The Primal Professional is too long. At 7 syllables and 21 letters long, it was a mouthful to say, and took a good second to write. Why Chronology? The discussion for a new name happened between Cherry and me during a long drive. As we bounced around ideas for a new name, the concept of Time kept coming up: Timeless style.

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Want to see what we've completed, what remains, and their ETA? This spreadsheet provides a continuously updated timeline. I originally made this spreadsheet for myself to track and plan our production. I realized it was also a great way to keep you guys informed. As of this posting, our upper supplier is cutting and sewing uppers for our test run of the V3 Oxfords in Black.

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I'd been talking a whole lot about the boots in the last few newsletters, but this issue we focus back on the Oxfords.

The bad news first: Our full production run will not arrive by May. I'm sorry =(

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Since the last 2 issues addressed one specific feature each, the timeline jumped around. Today's issue follows a chronology of our boot development, so you can see their evolution across all features.

If you haven't had a chance to read the last 2 issues, it would be helpful to check those out before reading this one, but it's certainly not necessary.
1- Why are we using a Flat Outsole on Our New Boots?
2- Why are we using a Synthetic Outsole for Our Boots?

Prototype 1: Black Trek Leather, Cement Construction, Hollow-Heel Outsole

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