Hi Primal People,

The good news is that the Primal Professional will be lined 100% with full-grain leather, rather than the fabric you saw in the pictures. #Swag.

Now, the bad news. When we last wrote, we were grading up our last sizes and seeking testers to evaluate fit. Soon after, I received this message:

The factory had a very hard time lasting the larger sizes. The last is so wide in the forepart that it does not fit into our lasting machines. This is a big red flag. We have been lasting cement constructed shoes for over 50 years and have never had this difficult a time. I am very anxious to see how they fit. I hope we hear that they are way too wide. If not we may have a real problem. I am hoping that a mistake was made in the grading to these larger sizes of the lasts. If not I don’t think we will be able to make shoes with them.

It hit me like a baseball bat. A baseball bat made of gluten. Ironically, we were all hoping a mistake was made.

So far, we've heard back from our 12W tester, our friends at Technically Running who know minimalist shoes and proper office attire. He agreed that it was too wide. Our 14W is being worn right now, and the 10W is in transit, so we're anxiously waiting.

What does this all mean going forward? They've identified the widest last bottom they could make, and will be grading down from there. They plan on keeping the same circumference over the toes, so however much width is decreased, height will be increased. Keeping the same circumference also means that we can still use the same uppers that they've painstakingly crafted. I believe my toes (or my preferences) are pretty wide, even by barefooter standards. I had to go with custom  Luna Sandals because my toes spill over the edge of the pre-cuts, and in choosing  Lemings, which are quite possibly the widest, most comfortable shoes out there right now, I still chose a size 8 rather than a 7. In the end, this shoe will have to pass the strict standards of our testers. I will make sure the true spirit of these shoes is not compromised over a manufacturing issue.

Arrangements have already been made to expedite next steps, e.g. having all the uppers ready to go as soon as the lasts arrive, and making a 3rd shoe so it can be sent to outsole production as soon as testers approve. All told, this bump in the road will set us back one more month. I spent the last week tossing and turning over this issue. I know that, by making a shoe unlike any other, really the first of its kind, there will be issues. But still, it frustrates me to keep you guys waiting any longer. I thank you all for your continued patience and support.

Lastly, I will be collecting the various messages and posts on facebook from you guys (names trimmed for anonymity) to show my manufacturers the exploding interest in these shoes, despite zero marketing since year. The sooner they get things done, the sooner they can earn your business, and all of us stand to benefit. If there's something you'd like to add, just hit reply.

Best Regards,

Mountain

For more frequent updates, Like us on facebook.com/thePrimalProfessional and follow us at  twitter.com/PriProShoes

Hi Primal People,

Do you consistently and comfortably fit a US size 12W or 14W? Are you "true" to that size? If so, we need your help! Please respond with a good mailing address for a sample to be mailed. Return postage will be provided of course.

We are currently in the grading process to develop the rest of our size range, making sure that all of the sizes stay proportionally comfortable and handsome. Once the grading is done, we plan to provide a PDF with outlines of each size, so you can print and match your feet to the one that fits best. A simple solution to save time, money, and energy. Sounds cool?

Thank you for your continued support and patience. 

Best Regards,

Mountain

For more frequent updates, Like us on
facebook.com/thePrimalProfessional and follow us at  twitter.com/PriProShoes
Hey folks,

It's all coming together. How far we have come...




Our new upper, made with our new leather, built on our new last, attached to our new outsole. Together as one. For more photos: https://www.facebook.com/thePrimalProfessional 

After giving this prototype a thorough look and wear, we told our last maker that the lasts are approved. They will begin the grading process. This is where they develop the rest of our size range, making sure that all of the sizes stay proportionally comfortable and handsome.

Lastly, I apologize for the rushed photo work. I just wanted to share with everyone right when I got them! Professional shots are coming soon. We were introduced to an excellent photographer who is obsessed with minimalist footwear himself, and it will be really exciting working with him.

Thank you for your continued support and your patience. 

Best Regards,

Mountain

For more frequent updates, Like us on
facebook.com/thePrimalProfessional and follow us at  twitter.com/PriProShoes
Hey folks,

Wanted to share some quick news. Cherry and I were in the factory today. It was a great opportunity for us to work side by side with the development team. We were able to give and receive immediate feedback, as opposed to e-mail communications and shipping back and forth between Wisconsin and California.


The workbench today: multiple revisions, samples, and lasts, and that ain't even 1/3 of everything.


Our last (a plastic "foot" around which every shoe is built) did not need any further adjustments. All we had to do was modify the upper pattern, a much quicker process, and we're happy to say we had it finished by the end of the day. Now, the shoe factory is going to ship this to our outsole maker to have a new outsole made. This new outsole will be made to fit our new last with the1cm addition, as well as the simulated welt we shared earlier.

These changes are incredible. It's like going from butter, which is pretty amazing, to grass-fed Kerrygold butter, which is f*cking amazing. 
Thank you for your continued support and your patience.

Best Regards,

Mountain

For more frequent updates, Like us on
facebook.com/thePrimalProfessional and follow us at  twitter.com/PriProShoes
Hey folks,

It's Mountain from the Primal Professional. 
I wanted to give you guys a quick 1min. update on what we've been up to. Thank you again for all your support.  Let us know what you think, or any other questions and comments, by hitting reply. 


SPRING 2012 SHIP DATE 
Shoes will be shipping to funders, coming in stock on our website, and hitting store shelves late Spring of this year.
 
IMPROVED DESIGN
The design has gone through a number of revisions that enhance both looks AND comfort--what we’re all about. In the picture below, we added a "welt" texture to the outsole edge to give it a more classic appearance. More pictures to come soon.




EXTRA GOODS

We put a lot of care into how our shoes are conceived, designed, and made, and we want them to last you as long as possible. While other companies try to upsell you on these essential items, each pair of the Primal Professional will come standard with:
  • a shoe horn, to help you get in and out of your shoes smoothly without wear & tear, and
  • cedar shoe trees, customized to fit our wide-and-dressy toebox, to absorb moisture, help the shoe retain shape, and keep wrinkles from setting in

OFFICIAL WEBSITE
Be on the lookout for the launch of our official website at
BarefootDressShoe.com

FACEBOOK/TWITTER
For more frequent updates, Like us at
facebook.com/thePrimalProfessional and follow us at twitter.com/PriProBarefoot